posted September 20th, 2013

Hey, rockers! If you've been living under a rock, have we got some real news for you! Ty Segall put out a banging new LP, entitled Sleeper, one whole month ago! It's already been declared a classic, which shows how time flies for us here in the real world - you underworld people probably can't tell the difference between one month and one minute. It's like a solitary in a prison or something, "the hole," with no indication as to whether or not it's day or night. I guess under those circumstances, one might do alotta sleeping - which is like "small world," cause it's like Ty wrote this Sleeper album specifically for people like you - but you being under a rock, you had no way of knowing it! Shit. What are you gonna do? Psst: B-U-Y-I-T-!

Well, on the subject of sleep, we typically turn to dreams, and whoa, there was an intensely nocturnal insanity haunting the late-night cable stations in advance of the release of Sleeper a few weeks back. We're guessing that most of the planet doesn't live in Phoenix, Athens, GA, Denver, or Portland, where the commercial ran, and that even if you do, you aren't always glued to Comedy Central or The Cartoon Network, the stations that ran with the insanity. So for those of us lucky enough not to live in Phoenix etc, and by the internet power granted us, we're damn-pleased to premiere not just one, but THREE Sleeper commercials created by DJ Dougg Pound & staring Brent Weinbach, Johnny Pemberton, Mia de Pasquale and Mikey Kampmann. Need we say more? Psst: S-U-P-E-R-W-E-I-R-D-! Snuggle up inside your Sleeper LP and see for yourself.

Artists in this story: Ty Segall